Archive for the ‘Marketing History’ Category

Title: Survive
Series: Houston Defiance MC Series #8
Authors: K E Osborn
Genre: MC Romance
Release Date: February 25, 2022
Cover Design: Designs by Dana
We started a war.
One we thought we could win.
The moment the club tried to outsmart the Militia, the battle lines had been drawn.
As the brotherhood of the Houston Defiance MC, our job is to be loyal. To show respect when it’s due. There are ranks in place for a reason.
Prospects will fight the system.
Those we love will fall.
Chaos will rule the streets of Houston.
Can the club survive, thrive, evolve?
Change is on the horizon.
The dawn of a new age.
 
Romances will flourish, the enduring relationships will prosper.
But not everything is smooth sailing.
Everyone will be tested.
But in the end, will Houston Defiance Survive?
 
From USA Today Bestselling Author K E Osborn comes the highly anticipated final book in the Houston Defiance MC Series.

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Title: Death of a Marketer
Author: Andrea Fyrear
Genre: Marketing
 
Blurb:
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. 

Using a detailed historical lens,  Death of a Marketer charts a course toward marketing’s Agile future. 

Dive in to discover:
  • Marketing’s cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
  • A detailed walk through of four Agile methodologies that can help marketers thrive in their uncertain environments.
  • Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.
Founded on in-depth research and real-world examples alike,  Death of a Marketer is a must-read for all modern marketing professionals.
Andrea is the president and lead trainer for AgileSherpas, an Agile marketing training company. She is one of the world’s leading advocates for Agile marketing and is a sought-after speaker on the topic. In Death of a Marketer she combines more than a decade of digital marketing expertise with thorough research and in-thetrenches agile experience. Her pet peeves include misuse of quotation marks and running out of wine when on deadline. If she’s not attending a Standup meeting or Retrospective, she’s almost certainly on a volleyball court somewhere.
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