Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility.
Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.
Dive in to discover:
Marketing’s cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
A detailed walk through of four Agile methodologies that can help marketers thrive in their uncertain environments.
Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.
Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-read for all modern marketing professionals.
Andrea is the president and lead trainer for AgileSherpas, an Agile marketing training company. She is one of the world’s leading advocates for Agile marketing and is a sought-after speaker on the topic. In Death of a Marketer she combines more than a decade of digital marketing expertise with thorough research and in-thetrenches agile experience. Her pet peeves include misuse of quotation marks and running out of wine when on deadline. If she’s not attending a Standup meeting or Retrospective, she’s almost certainly on a volleyball court somewhere.
Hydra is an author-centric publishing company; a small press looking to grow into one big family along with our authors. Our unique set-up allows for direct communication with the owners, quick turnaround unheard of in the industry, and affordable prices while still keeping royalties high.
Founded by a business major/graphic artist and an author/marketer, the company focuses on helping authors improve their writing, learn about the industry, and keeping services in-house with those the company and authors can trust. Hydra authors benefit from:
A Family Environment
Publishing in as soon as 6 weeks
Hydra Productions also offers top quality services for those authors who want the freedom to self-publish. Staff with years of experience offer:
Two years ago I found myself in a publishing nightmare. The company I went through had been charging me for things that weren’t getting done and treating me like I wasn’t worth their time, all the while charging me massive amounts of money that I really couldn’t afford! Then I was introduced to Hydra Productions. Not only did they answer all my questions, gave me advice and agreed to republish my series for a fraction of the cost! Instead of putting one a year out, I will be able to put two out plus other works as well! I would recommend them to anyone and have. I currently send all my aspiring writer friends to them to be published. They have become friends and family and I wouldn’t have it any other way. They treat you like you are a priority, not just a cash flow. I am proud to say that I am a Hydra Productions author!
Author Lianne Willowmoon
Working with Hydra Productions has been a really great experience for me thus far. The website is well laid out, the submission process is clear and simple, and the owners very easy to work with. I received feedback within 24 hours, and when an offer for a publishing deal came, everything was very transparent. Each part was discussed before being put on paper so there were no surprises later on when the contract arrived. I hope to work with Hydra Productions for quite a long time due to their approachable and transparent way of doing things, and their “small business” feel of treating us like friends and family more than a money source.
What can I say, well it was an author friend that introduced me to Raven and Hydra Production as a budding new author I did not know what to expect and was nervous. When I met Raven, she immediately put all my worries at rest, explaining the process and what I needed to do. Within hours I had my first contract I was going to be a published author a dream come true.
Since signing with Hydra, I have found them to be professional and always willing to answer any question any of us authors have. They have created systems to help each author grow and expand we are a support network for each other. Hydra especially Raven has built a trusting family, and we want to help each other be the best we can be.
Since signing up my first book, I have signed up for three others to be released over the next 18 months with a possible three book series the following year. All because of the support and encouragement that has been given by Hydra. I would recommend them to any new author or even a seasoned one.
They are both professional and supportive and always there for their authors. They will promote you, and if they do not have the services, you require they will know someone that you can trust to help you. Not only do they help you as an author but they take a holistic approach to providing training in all areas including marketing to better help you succeed