Title: Death of a Marketer
Author: Andrea Fyrear
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility.
Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.
Dive in to discover:
- Marketing’s cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
- A detailed walk through of four Agile methodologies that can help marketers thrive in their uncertain environments.
- Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.
Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-read for all modern marketing professionals.
Andrea is the president and lead trainer for AgileSherpas, an Agile marketing training company. She is one of the world’s leading advocates for Agile marketing and is a sought-after speaker on the topic. In Death of a Marketer she combines more than a decade of digital marketing expertise with thorough research and in-thetrenches agile experience. Her pet peeves include misuse of quotation marks and running out of wine when on deadline. If she’s not attending a Standup meeting or Retrospective, she’s almost certainly on a volleyball court somewhere.
Audiobook Release: Waiting to Breathe
by Alyson Reynolds
Aaron Shedlock / Melissa Moran
Genre: New Adult / Contemporary / Coming of Age
She’s broken. He’s lost. Olivia Crawford has been through the ringer. All she wants is to start over without any complications or anyone figuring out her secrets. When her twin brother Finn convinces her to move back home and finish her degree at his school, it’s just the push she needs to start over. Nathaniel Ford is the golden boy of SCU. He seems like he has it all – perfect family, awesome friends and fraternity brothers, and a few buildings on campus with his last name on them. But things aren’t always what they seem. From the first time Nate and Olivia bump into each other, literally, he wants more of her feisty attitude, but Olivia throws more walls up with each step he takes closer, and he isn’t sure he can break them down fast enough.
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Author: Karina Espinosa
Genre: Urban Fantasy
Cover Designer: Laura Hildago
Mackenzie Grey has started a brand new life in an attempt to escape the Brooklyn Pack. She settles in as a detective in a special unit of the LAPD when her identity is put at risk, and she has no choice but to run again. The question is: does she want to run forever?
As events force Mackenzie to confront her past, she is met with many surprises—including the revelation of her true ancestry. When Packs across the country learn of who she is, Kenz becomes the object of desire in a deadly wolf hunt, and she must once again fight to keep her freedom.
Witnessing first-hand the barbaric treatment of Lunas, Mackenzie has to make a choice—follow the prediction of her Vision Quest or let herself be CAGED…
Karina Espinosa is the Urban Fantasy author of the Sins of the Fallen series and the Mackenzie Grey novels. Infatuated with travel, pop culture, and the need to write everything down, she spends much of her days in front of a computer working on her next book, shopping online, and listening to music. With nomadic tendencies, she is currently resting her head in South Florida until the itch to move strikes again. You can usually catch her on Facebook, Instagram and live-tweeting during episodes of Game of Thrones, The Walking Dead, and Orphan Black. Follow her on social media!